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Transforming Loan Officers into High-Performance Modern Professionals

Upgrade from the repetitive grind of outdated prospecting methods and learn to build a modern business that converts to the maximum, scales properly to keep your work day manageable, and gets you to perform at the highest level daily.

We specialize in helping mortgage professionals build a better business model.

Our Programs

Redefining Success

They say the definition of insanity is doing the same thing over and over and expecting a different result. 

The mortgage industry has been taught to focus on prospecting and selling since the beginning.  But we understand that the essence of a successful loan officer extends beyond just acquiring leads. Our mission is to empower you with strategies that transcend conventional prospecting. We specialize in four core areas: Conversion Excellence, Scalable Growth,  Peak Performance, and Modernization of Practice

Increase conversion by strengthening your brand and providing unmatched value

Streamline operations, allowing you to scale without increasing hours, reducing stress and burnout

Perform at the highest focused level to reach your goals faster

Modernize your business to adapt to changing markets and new generations

New Approach, New Results

At KM Performance Coaching, we do much more than just coach; we’re in the business of redesigning loan officers into extraordinarily valuable and sought-after professionals. Our expertise in conversion, scalability, performance, and modernization ensures that you perform at the highest level consistently, day in and day out. Embrace the journey with us, and become the epitome of success in the loan industry.

“It is insulting, in today’s market, landscape, generation, modern technology world to be told to do the same strategies from 20 years ago.  It’s even more insulting to be told to do more of it to be successful.  You need to evolve or you’ll die.” —Khai McBride

Our Programs

It's not magic.
It's mentorship.

Every successful person in life has some type of mentor. Whether it’s a parent, teacher, boss, author, or coach. They accelerate your success by providing you the blueprint, giving you the mental push, and keeping you accountable. Your only job is to commit to the work. Find a mentor, commit to the work, and you’ll see results. It’s really that simple. In the end, I’m not here to only show you strategies, I’m here to make sure you win."
—Khai McBride

Our Team

What business stage are you in?

When you know where you stand, you can attack your business in the proper sequence and with the correct strategies.

Basic

1-2 units
Solo Loan Officer

SURVIVAL / MOMENTUM





Needs:

Consistent Leads
Maximize Conversion
Better Performance

Pro

3-9 units
1 Team Member


GROWING PAINS





Has:

Consistent Leads
Small Team


Needs:

Maximize Conversion
Processes & Scaling
High Performance
Team Growth



Elite

10+ units
2-4 Team Members


SUCCESS / BURNOUT





Has:

Strong Marketing
Consistent Leads
Med/Large Team
Basic Systems


Needs:

Automation
Team Efficiency
Leadership
Market Expansion

Take a Test Drive

Find out if full-time coaching with us is for you by taking a test drive on one of our webinars.

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What our
clients say

BEFORE: 25 LOANS/MONTH, 60 HOURS/WEEK
AFTER: 30 LOANS/MONTH, 40 HOURS/WEEK
"After over 20 years in the mortgage business, I've come to believe that Khai McBride can definitely teach an old dog new tricks! Since coaching with Khai, I have become more streamlined and my team and I have more clarity than ever before. Things are so simple and straightforward now. Ultimately, I now work significantly less with less staff and expenses, while my income has increased. I also have much less stress when I'm out of the office because my company is running like a well-oiled machine. I somehow even got to like working with Realtors and Facebook since working with him! I don't consider Khai my coach, he's my Chief Operating Officer. Thanks Khai!"
Mike Metz
Mike MetzBranch Manager, Guaranteed Rate
BEFORE: CALIFORNIA 3 LOANS/MONTH
AFTER: VIRGINIA 11 LOANS/MONTH
"I recently moved to a new state where I had to build my business from scratch. I was rather nervous about the thought of starting over. Khai's coaching and time management techniques have allowed me to do so, and in less than a year I am doing more volume than I did prior to the move. I now have a sustainable and scalable business that I know can continue to grow. Thanks Khai!"
Sean Johnson
Sean JohnsonLoan Officer, First Home Mortgage
BEFORE: 3 REFINANCES/MONTH
AFTER: 12 PURCHASES/MONTH
"Before I first started working with Khai, I had an assistant and could barely fund 3 loans a month. Time was running out because the refinance market was dying and I needed to make a change fast! When we first started coaching, it was a rough start because I was a major procrastinator and didn't believe in myself. After 3 months of mindset coaching with Khai, I finally took the mental leap and went for it. Within 4 months, I was funding 9 purchase loans per month! I owe Khai so much for helping my business, but most of all, helping me believe in myself."
Traci Everman
Traci EvermanBranch Manager, Guaranteed Rate
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