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recommended reading

Books we like

the e-myth book

The E-Myth Revisited

Michael E. Gerber

Small business consultant and author Michael E. Gerber draws the vital, often overlooked distinction between working on your business and working in your business in this bestseller. Gerber illuminates how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

It takes what it takes

It Takes What It Takes

Trevor Moawad

According to Moawad, a mental conditioning coach to elite athletes, neutral thinking involves consigning the past to the past, the future to the future, and focusing single-mindedly on the set of choices available in the here and now. One can use neutral thinking, the author argues, to take responsibility for choices and focus on “decision one first.”

atomic habits

Atomic Habits

James Clear

No matter your goals, Atomic Habits offers a proven framework for improving—every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.