Transforming Loan Officers into High-Performance Modern Professionals

Upgrade from the repetitive grind of outdated prospecting methods and learn to build a modern business that converts to the maximum, scales properly to keep your work day manageable, and gets you to perform at the highest level daily.

We specialize in helping mortgage professionals build a better business model.

Redefining Success

They say the definition of insanity is doing the same thing over and over and expecting a different result. 

The mortgage industry has been taught to focus on prospecting and selling since the beginning.  But we understand that the essence of a successful loan officer extends beyond just acquiring leads. Our mission is to empower you with strategies that transcend conventional prospecting. We specialize in four core areas: Conversion Excellence, Scalable Growth,  Peak Performance, and Modernization of Practice

Increase conversion by strengthening your brand and providing unmatched value

Streamline operations, allowing you to scale without increasing hours, reducing stress and burnout

Perform at the highest focused level to reach your goals faster

Modernize your business to adapt to changing markets and new generations

New Approach, New Results

At KM Performance Coaching, we do much more than just coach; we’re in the business of redesigning loan officers into extraordinarily valuable and sought-after professionals. Our expertise in conversion, scalability, performance, and modernization ensures that you perform at the highest level consistently, day in and day out. Embrace the journey with us, and become the epitome of success in the loan industry.

“It is insulting, in today’s market, landscape, generation, modern technology world to be told to do the same strategies from 20 years ago.  It’s even more insulting to be told to do more of it to be successful.  You need to evolve or you’ll die.” —Khai McBride

It's not magic.
It's mentorship.

Every successful person in life has some type of mentor. Whether it’s a parent, teacher, boss, author, or coach. They accelerate your success by providing you the blueprint, giving you the mental push, and keeping you accountable. Your only job is to commit to the work. Find a mentor, commit to the work, and you’ll see results. It’s really that simple. In the end, I’m not here to only show you strategies, I’m here to make sure you win."
—Khai McBride

What business stage are you in?

When you know where you stand, you can attack your business in the proper sequence and with the correct strategies.


1-2 units
Solo Loan Officer



Consistent Leads
Maximize Conversion
Better Performance


3-9 units
1 Team Member



Consistent Leads
Small Team


Maximize Conversion
Processes & Scaling
High Performance
Team Growth


10+ units
2-4 Team Members



Strong Marketing
Consistent Leads
Med/Large Team
Basic Systems


Team Efficiency
Market Expansion

Take a Test Drive

Find out if full-time coaching with us is for you by taking a test drive on one of our webinars.

What our
clients say